We are very conscious about the textile industry and the negative impact it has on the environment. According to some studies, the textile industry is the second largest industrial polluter, accounts for 10% of global carbon emissions and produces lots of solid waste, ending up in bodies of water, causing environmental issues.

It is estimated around 90,000,000 items of clothing end up in landfills each year.  Therefore, a new approach to the production, consumption and disposal of apparel has become absolutely necessary.